A unique location dedicated exclusively to the profession of sales and our primary objective from day one, has been to redefine the parameters governing sales team performance. Our contributors have been carefully chosen and each one brings a unique element of expertise and experience, which allows us to provide a constant supply of “best of breed” resources, all refreshed daily.

JF Initiatives remains totally committed to continually raising the bar in terms of sales team performance by delivering world ­class resources, which are freely accessible to everyone, everywhere.

Featured Books

The Sales Multiplier Formula: Simple Strategies to Multiply Your Sales by 4.68X Kindle Edition

Shawn Casemore

The biggest challenge most companies face today is that they use transactional selling. They push their sales team to consistently hunt for new sales opportunities rather than focus on increasing their total customer sale value through a predictable and repeatable [ More Here ]

Customer Improvement Selling

Katarina Coppé

Customer Improvement Selling: Unlocking Commercial Potential in Technical Experts provides technical experts with a clear rationale and practical strategies to unlock their commercial potential. In my book, I provide Insights from behavioural science, commercial best practices and my own international [ More Here ]

Flexible Leadership: Navigate Uncertainty and Lead with Confidence

Kevin Eikenberry

Become a more flexible leader in today’s unpredictable world with a revolutionary approach to applying leadership skills—while remaining steadfast in proven principles and your values. Despite the billions of dollars invested every year into leadership development, leaders aren’t collectively becoming [ More Here ]

Featured Contributors

Nigel Edelshain

Nigel is considered one of the early pioneers of social selling. His mission is to help sales people enjoy their work more and help their companies survive and prosper, by ... [More Here ]

Kevin Eikenberry

Kevin Eikenberry is a recognized world expert on leadership development and learning and is the Chief Potential Officer of The Kevin Eikenberry Group, and co-founder of the Remote Leadership Institute. ... [More Here ]

Colleen Francis

Colleen is driven by a passion for sales - and results. A successful sales leader for over 20 years, she understands the particular challenges of selling in today's crowded, confusing ... [More Here ]

Latest Interviews, Videos & Podcasts

Hiring B2B Sales Reps Like a Pro

Kristie K. Jones

Benjamin and I had a fascinating back-and-forth around the science and process of hiring the right salespeople where we each shared example experiences that resulted in the current guidelines we [ Watch Here ]

Podcast – Look Me In the Eye with Julie Hansen

Paul Fuller at Membrain

Together, they explore how salespeople can build trust through the camera, why presence matters more than perfection, and how to rethink virtual communication as a strategic asset rather than a [ Listen Here ]

Stop People-Pleasing. Start Selling.

Colleen Stanley

Is your sales team going along to get along? If you answer yes to any of the examples below, you might have a sales team lacking the important emotional intelligence [ Watch Here ]

Where in the World will you go today?